Understanding Name, Image, and Likeness (NIL) in College Athletics

In recent years, the landscape of college athletics has undergone a significant transformation with the advent of Name, Image, and Likeness (NIL) rights. These changes have empowered student-athletes to monetize their personal brands, leading to new opportunities and challenges within collegiate sports. What is NIL? NIL stands for Name, Image, and Likeness. It refers to […]